Printed kraft takeout bags for Fallbrook restaurants.

The avocado capital still farms

The County of San Diego's Fallbrook Community Plan says it straight: Fallbrook became known as the avocado capital of the world. The same plan says farming is still a big part of how the town earns a living and how people live, and that Fallbrook has held on to its rural feel and small town values.

For a restaurant, that means two things. Your customers know good produce when they taste it. And they know each other. In a planning area the county counted at about 44,000 people in 2008, spread across groves and hills, word of mouth moves fast.

A printed bag feeds that word of mouth. When your bag sits on a neighbor's porch or a grove worker's tailgate, the name does the talking for you.

Main Avenue is made for strolling

The plan calls the oldest part of downtown Historic Fallbrook, for its early buildings, and notes the art galleries that have opened on Main Avenue. People wander from window to window here. They are not in a hurry.

Slow walkers read everything. They read the gallery signs, the menu boards, and the bag in the hand of the person walking toward them. A plain sack is a missed chance on a street like that.

• Brunch and lunch: cafe orders go out to benches and parked cars along the avenue.
• Afternoon: gallery visitors grab a snack or a coffee and keep walking.
• Dinner: families pick up and drive home to the hills.

Festival day is your biggest billboard

The Fallbrook Chamber of Commerce lists the Avocado Festival on Main Avenue downtown. The 36th one ran on a Sunday in April 2023, from morning until five. For a day, the whole avenue is packed with people walking booth to booth with food in hand.

If your shop is on or near Main Avenue, that is the one day a year when the most new faces walk past your door. Stock printed bags the week before. Every order that leaves your counter that day turns into a walking ad in the middle of the crowd.

Press it straight, too. A crooked logo on a festival bag looks rushed. The press game at the top of this page shows how hard it is to stay centered at speed, and the print area note shows the space you get: 12 × 14 in on the front.

Avocado green on brown kraft

You live in avocado country, so use it. A deep green logo on brown kraft looks fresh and earthy at the same time. Pair it with black for the name, and keep it to two colors so it reads clean. Bakeries and juice spots can switch to white kraft, because we print on brown kraft and bright white.

The bag is 12″ × 7″ × 14″, made of 110 GSM kraft with a square bottom, and it holds up to 22 lb. Setup is $0, and you approve a proof before anything prints.

Your North County neighbors have pages too: see how Vista restaurants do it just to the south. Or start with the full story on printed takeout bags in San Diego County.